Axa apologizes for the fake fire with a Tesla: “we made a communication error”

Axa apologizes for the fake fire with a Tesla: “we made a communication error”
Axa apologizes for the fake fire with a Tesla: “we made a communication error”
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At the end of August we told you about a kind of private crash test, conducted by Axa insurance company, with the intention of demonstrating some weaknesses of electric cars. During the event one Tesla Model Safter a mechanically simulated rollover, he even had caught fire.

It turned out briefly after that that it was a stagingand that the car had been stripped of its battery prior to the event, with the simulated fire with fireworks. The Model S even performed better than expected, with the underside of the car undamaged, and therefore the purpose of the demonstration remained very unclear.

According to the press and insiders, Tesla could have taken the incident not too well, especially after Musk had announced the birth of his “litigation team” of lawyers. Probably, after all the fuss raised, Axa thought so too, and today he decided to release your apology for what happened.

Unfortunately we found in retrospect that the test and communication could mislead the public, especially people who were not on site during the tests and those who could not attend the various stages, which were duly commented and presented in context. During the simulation of an accident in which an electric car catches fire, we had to take measures to ensure the safety of the public. So the test car had no battery and the fire was started remotely. Furthermore, the crash test carried out with a Tesla brand model did not cause damage to the car’s underbody, which could trigger a battery fire, contrary to what the recorded images might suggest. This test therefore did not confirm the accident scenario. We should have explicitly mentioned this fact in the post-trial communication, in particular in the press release and in the images provided

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According to Axa, the video alone does not give a good understanding of the intent of the event, and in any case on the communication side, the company feels that it has sinned with ingenuity, without describing well what was done and why. In the apology, obviously Axa specifies how the Tesla Model S has not really suffered serious damage, to avert the aforementioned legal actions.

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Despite these confused apologies, the significance of the whole operation still remains in doubt. Axa wanted to demonstrate the dangers of electric cars, with a car that did not suffer the expected damage in the accident, and with a fire that consequently would never have happened unless it was triggered by pyrotechnic means. It actually proved the exact opposite.

The article is in Italian

Tags: Axa apologizes fake fire Tesla communication error

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