“The current global economic situation, due to the increase in energy and raw material costs, is leading to requests for general price increases. Esselunga has always been committed to offering customers convenience for all products in the assortment. We are trying to keep this commitment and we are working with our suppliers to limit the impact on consumption“This was stated by the Esselunga group consulted by Adnkronos about energy costs and the consequent increases in the shopping cart.
With regard to the initiatives to limit the increases borne by consumers, the company replies: “We have always tried to counteract and postpone the price increases over time so as not to burden consumers. To date, Esselunga has brought a very small part of the price increases to the shelves. costs incurred by suppliers, in fact, giving up an important part of its revenues and also performing a price control function. Almost all food product categories have been subject to price increases on several occasions already starting from the last months of 2021 “.
“Our numerous promotional initiatives are crucial in allowing customers to reduce the average cost of shopping by making targeted purchases. Furthermore, with our Smart product line we offer the possibility to purchase over 450 items in the most important categories at the lowest prices on the market. “, concludes Esselunga..