Olive tree, a heritage to be valued

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There World Olive Day was established byUnesco on 26 November 2019 to celebrate a plant symbol of peace and harmony that represents the history, culture, territory, economy and landscape of the Mediterranean peoples.

Monini Wood

Extra virgin olive oil – a healthy, unique and inimitable food – is one of the pillars of the Mediterranean Diet, recognized by UNESCO as an intangible heritage of humanity.

The olive tree plays an important role in the fight against climate change: during its crop cycle it absorbs more CO22 than it emits during the olive oil production process.

Moninione of the leading brands in the Italian agri-food sector, presents the project on the occasion of World Olive Day Bosco Moninistarted two years ago: plant one million new olive trees in Umbria and Tuscany by 2030, over 650,000 have already been planted.

The project is mainly built on abandoned and redeveloped land. The planting of these olive trees, grown 100% organicallyhas a highly positive environmental impact. Trees protect the health of the soil and preserve it from the risks of erosion, safeguard biodiversity and protect the richness of Italian cultivars.

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Promote quality Italian olive growing

What will be the climatic benefit of Bosco Monini? The new olive trees will make it possible to sequester up to 50,000 tons of CO2 in ten yearsadding to the project 100% carbon neutral of the two oils Monini Classico and Monini Delicato.

«With this project we want to contribute to promote quality olive growing that is Italian from its origins and that is environmentally, socially and economically sustainable.

The olive tree has represented life for our family for over three generations and with this project we want to defend our future and that of those who will come after us», he declares Zefferino Monini, president and CEO of the company.

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The A Hand for the Future plan

Bosco Monini is an integral part of A hand for the futurean articulated plan which foresees environmentally friendly crops, traceability thanks to blockchain technology, sustainable packaging, water savingpromotion of healthy lifestylesprograms of food education for schools.

A Hand for the Future is articulated in the wake of the Sustainable Development Goals of the 2030 Agenda: 3 (Health and Wellbeing), 4 (Quality Education), 6 (Clean Water and Sanitation), 9 (Business, Innovation and Infrastructure), 12 (Responsible Consumption and Production), 15 (Life on Earth).

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Olive tree, environmental and economic value

But the olive tree is not only the environment, it is also an economic value and wealth for the area. Although this year’s results were penalized by the prolonged drought, in Italy about 300,000 tons of olive oil are produced on average every year.

The requirement, however, is about 850-900 thousand tons: a production gap that requires the purchase of oil abroad.

A situation that imposes structural choices for the sector: there is a need for specific interventions and funds to allow producers access to measures for themodernization of production facilities and for the development of new and efficient logistics systems.

But most of all research, innovation and resources are needed to encourage indispensable but expensive investmentsand therefore not within the reach of all entrepreneurs, and policies must be implemented for promote quality Italian oil among consumers.


The article is in Italian

Tags: Olive tree heritage valued

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