A flower in memory of deceased family members: even this simple gesture of love has become a sacrifice for many Italians who, in order not to give up remembering their loved ones, buy smaller bouquets or opt for fake flowers. More than 69% of Italians will buy carnations, chrysanthemums, roses and daisies to take to the cemetery during the feast of the dead. The dizzying increase in production costs, raw materials and the consequent increase in prices on the market is influencing the choices of many, who sometimes prefer fake compositions or more resistant plants to fresh flowers.
“First Covid, now the energy crisis: citizens try to save where they can. For us too the costs have risen, with an increase of 20%: now a box of 10 orchids has come to cost 90 euros. Furthermore, many qualities from abroad are expensive and some types are no longer worth buying, otherwise they would have to be sold at really too high prices », explains Alessia, owner of the Eden kiosk, which she manages with her mother Pina and her sister Angelica. “Here too we have suffered increases in the electricity bill: a few months ago we paid 50 euros, now 250 euros to turn on a fridge and a coffee machine”. The prices of packaging are also rising, from plastic for jars (+ 72%) to glass (+ 40%) to paper (+ 31%): «Everything costs at least twice as much. Even the candles have gone from 3 to 5 euros and the wax inside is halved », continues Alessia.
“Aprilia are very keen on compositions for the cemetery, but now flowers are also a luxury,” says Giusy, from the Prima di kiosk on via dei Cipressi. «Before a pack of orchid vials cost 12 euros, now 21 euros. Anthurium, for example, increased by 70% from supplier to shopkeeper and we had to increase the price to the customer by 30%. Before, we ordered in large quantities, now we buy a few pieces per type to guarantee variety. The costs of air and road transport have risen: thus the costs of flowers from abroad, Colombia, Kenya, Egypt, Holland, India, have undergone an incredible surge. As for the electricity bill, I went from 180 to 258 euros per month ». «If before they came every week to buy fresh flowers, now they wait even fifteen days. Or they opt for fake compositions ”, explains Susy, owner of the Primavera kiosk, at the gates of the Aprilia cemetery.
«We had to adjust the prices by 1 or 2 euros, the classic carnations or chrysanthemums can still be sold at sustainable prices, while many others are unapproachable. Many times we take flowers and plants only on order ». «Even the sponges for the vases cost 30% more and this affects the overall cost of the compositions. The next few months worry us a lot: 60% fewer chrysanthemums will be produced because the costs are unsustainable. From January it will be increasingly difficult to find flowers ”, explain Filippo, florist of the Fill kiosk and Savina of the Il petalo kiosk, already penalized by the closure of one side of the cemetery due to the work in progress..
Producers are also blaming the crisis: expenses for nurseries have doubled (+ 95%) with peaks ranging from + 250% for fertilizers to + 110% for diesel or + 1200% for methane for greenhouses. “The weather doesn’t help either: with this anomalous heat I have 15 days early blooms which I then have to sell all together”, explains Paolo, a producer with a stand at the market.CopyAMP code
© REPRODUCTION RESERVED