BKT becomes the title sponsor of the United Rugby Championship in the Northern Hemisphere

BKT becomes the title sponsor of the United Rugby Championship in the Northern Hemisphere
BKT becomes the title sponsor of the United Rugby Championship in the Northern Hemisphere
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BKT, a multinational group among the world’s leading manufacturers of Off-Highway tires for agricultural, industrial and earth-moving vehicles, is the new partner of the United Rugby Championship (URC) across the Northern Hemisphere, between now and 2025. Together with Vodacom, the league partner in South Africa, BKT holds the naming rights for the league in the Northern Hemisphere and will play a pivotal role in the continued growth of the United Rugby Championship which concluded a record-breaking 2021/22 season in broadcasting , with an audience of 34.6 million viewers.

From now on, the URC league will be known as the ‘BKT United Rugby Championship’ in the Northern Hemisphere. Havas Sports & Entertainment Italia (HSE), the team of professionals and sports marketing professionals of Havas Media Group, is once again alongside BKT in the world of sports sponsorship.

BKT is known for being a great supporter of sporting events around the world and is recognized for her passion for sport globally. BKT sponsorships follow guidelines and values ​​that characterize all its activities: passion, determination, enthusiasm, commitment, teamwork, deep attention to CSR and fans. BKT is already active with a wide range of sponsorships around the world. From football where he is Title Sponsor of the BKT Series (Italy) and of the Ligue 2 BKT (France) and Global Sponsor of LaLiga (Spain), passing through rugby with the Rugby World Cup France 2023, up to the Basketball Euroleague, cricket with the Big Bash League (Australia) and T-20 League (India) where it supports most of the local teams. In addition, BKT in the USA is the historical sponsor of the Monster Jam, the adrenaline-pumping motor show in which all the iconic trucks are equipped with the brand’s tires.

Thus the strengthening of BKT’s presence in the world of sport continues, with which it shares values ​​such as proximity to the territory, the growth of talents and communities together with the passion that binds all the protagonists on the field: from sponsors and leagues, to players. and fans.

Guido Surci, Chief Sports & Intelligence Officer of Havas Media Group comments: “The partnership with URC is another piece that brings to life the” Growing Together “that distinguishes BKT: two dynamic realities that we have managed to unite thanks to the common ground on which they play. We are sure that together they will contribute to making the next championships even more exciting and to give life to real meaningful experiences. HSE, in fact, creates meaningful relationships between brands, rightholders and community of fans, relying precisely on the ability to excite and involve that sport has in its DNA and linking brands to the most coherent sporting context. “

Lucia Salmaso, CEO of BKT EUROPE: “Once again the partnership between BKT and Havas Sports & Entertainment Italia proceeds successfully and reaches important goals. The partnership with the United Rugby Championship, a symbolic competition of European and non-European rugby, joins the numerous BKT Title Sponsorships in the world of sport. Working with passion, determination and attention alongside URC and its fans will be our main goal. We face this new and stimulating challenge with enthusiasm, commitment and desire to grow together, we can’t wait to start this wonderful adventure “

BKT, a multinational group among the world’s leading manufacturers of Off-Highway tires for agricultural, industrial and earth-moving vehicles, is the new partner of the United Rugby Championship (URC) across the Northern Hemisphere, between now and 2025. Together with Vodacom, the league partner in South Africa, BKT holds the naming rights for the league in the Northern Hemisphere and will play a pivotal role in the continued growth of the United Rugby Championship which concluded a record-breaking 2021/22 season in broadcasting , with an audience of 34.6 million viewers.

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From now on, the URC league will be known as the ‘BKT United Rugby Championship’ in the Northern Hemisphere. Havas Sports & Entertainment Italia (HSE), the team of professionals and sports marketing professionals of Havas Media Group, is once again alongside BKT in the world of sports sponsorship.

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BKT is known for being a great supporter of sporting events around the world and is recognized for her passion for sport globally. BKT sponsorships follow guidelines and values ​​that characterize all its activities: passion, determination, enthusiasm, commitment, teamwork, deep attention to CSR and fans. BKT is already active with a wide range of sponsorships around the world. From football where he is Title Sponsor of the BKT Series (Italy) and of the Ligue 2 BKT (France) and Global Sponsor of LaLiga (Spain), passing through rugby with the Rugby World Cup France 2023, up to the Basketball Euroleague, cricket with the Big Bash League (Australia) and T-20 League (India) where it supports most of the local teams. In addition, BKT in the USA is the historical sponsor of the Monster Jam, the adrenaline-pumping motor show in which all the iconic trucks are equipped with the brand’s tires.

Thus the strengthening of BKT’s presence in the world of sport continues, with which it shares values ​​such as proximity to the territory, the growth of talents and communities together with the passion that binds all the protagonists on the field: from sponsors and leagues, to players. and fans.

Guido Surci, Chief Sports & Intelligence Officer of Havas Media Group comments: “The partnership with URC is another piece that brings to life the” Growing Together “that distinguishes BKT: two dynamic realities that we have managed to unite thanks to the common ground on which they play. We are sure that together they will contribute to making the next championships even more exciting and to give life to real meaningful experiences. HSE, in fact, creates meaningful relationships between brands, rightholders and community of fans, relying precisely on the ability to excite and involve that sport has in its DNA and linking brands to the most coherent sporting context. “

Lucia Salmaso, CEO of BKT EUROPE: “Once again the partnership between BKT and Havas Sports & Entertainment Italia proceeds successfully and reaches important goals. The partnership with the United Rugby Championship, a symbolic competition of European and non-European rugby, joins the numerous BKT Title Sponsorships in the world of sport. Working with passion, determination and attention alongside URC and its fans will be our main goal. We face this new and stimulating challenge with enthusiasm, commitment and desire to grow together, we can’t wait to start this wonderful adventure “.

The article is in Italian

Tags: BKT title sponsor United Rugby Championship Northern Hemisphere

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