BeReal depopulates, Tiktok runs for cover and launches his clone, “Now”: the new feature that aims at authenticity

BeReal depopulates, Tiktok runs for cover and launches his clone, “Now”: the new feature that aims at authenticity
BeReal depopulates, Tiktok runs for cover and launches his clone, “Now”: the new feature that aims at authenticity
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A new French social network is depopulating, Be Real. TikTok however, he does not want to lose the Gen Z platform rudder and runs for cover: he launches TikTok Now. It’s about a new function which invites users to capture situations of everyday life, necessarily with both the internal and external camera. And the moment decides the platform. The option is not yet active. In the coming weeks the first tests will begin, also in Italy, where the functionality will be inserted both on the main app and in a dedicated one: Now. When it starts, users will get a notification every day asking to shoot a 10-second video, or take a photo, to share instantly. With whom, the users themselves will decide. To protect the youngest, children under 16 will have the default setting private sharing, while those between the ages of 13 and 15 will only be able to receive comments from friends. Minors they will not be able to share the contents in the section Explore.

The protection of minors

Adults, on the other hand, can take advantage of additional sharing. This is a move that aims to restore balance after the arrival of BeReal, which in June was the most downloaded app in the United States, reaching over 30 million downloads and thus surpassing TikTok. BeReal, which on the stores defines itself as “Not another social network” was born precisely in opposition to the logic of other social networks, especially TikTok. If on the latter the goal is to keep the user on the app as much as possible, allowing him to build his own content in time, BeReal calls you back on its platform once a day and lets you create only one piece of content. “At TikTok, we are always striving to study features that help our community create authentic connections and enrich the in-app entertainment experience. TikTok Now will be gradually rolled out around the world over the next few weeks and we can’t wait to find out how the community will help us improve, enrich and expand the experience, ”the company said.

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The article is in Italian

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