All up TikTok chasing the vote of young people. Less than a month before the polls, politics also storms the children’s social network. Giorgia Meloni, Matteo Salvini and Carlo Calenda have long ago made their entry into the social network of the under 30s. “Welcome. I am there for years”, claims the leader of the League. Today is the turn of Silvio Berlusconi, Matteo Renzi, Giovanni Toti (with his posts ‘TikTotik’) and of the Democratic Party which entrusts its first release to Alessandro Zan, father of the bill against homotransphobia. And for the Cav it is a real boom.
Elections: Berlusconi, Renzi and the Democratic Party land on TikTok
His video, in the middle of the day, collects almost 300 thousand likes, almost 18 thousand comments and 64 thousand retweets. The blue leader, who has always been at ease with the cameras, appears seated, in a dark suit and with a winking gesture, addressing the young people. “Hi guys – he says smiling – here I am! I welcome you to my official TikTok channel”. Sitting at his desk he remembers, with a hint of self-irony, that “on this platform there are over 5 million children and 60% are under thirty. The promise is to discuss the issues dear to the under 30s: “I will tell you how I want to make Italy a country that can give new opportunities and where to make your dreams come true”. “See you soon and bye again. On TikTok”, he greets him accompanying the two words waving his head left and right. Baptism on the social also for the leader of Iv Matteo Renzi. White shirt and tie talks standing up in a video that also alternates images of his private life and his career and that collects 13 thousand likes in a few hours. “And what are you doing on TikTok too? We were just missing you …”, he says ironically.
“For many of you – he continues in the same tone – I am an expert in ‘First reaction shock’ or ‘Shish’, almost more complex languages than italics”. But then he mentions his experience of him as mayor and remembers with pride that he was the youngest prime minister in republican history: “I’m someone who believes in politics. If you like, here we are”. Then, a few hours after the first video, he posts another one claiming the partnership of the bonus for the very young ’18app’. And it is precisely to the eighteen-year-olds that the Dems also turn to, recalling that this year, for the first time, the neo-adults will also be able to vote for Palazzo Madama. “From today – says Enrico Letta – the Democratic Party is on TikTok. We will discuss with the youngest the priorities that politics often neglects”. Testimonial of the first Dem tiktoker release is Alessandro Zan. White T-shirt, he speaks while walking and highlights: “the Democratic Party has decided to make the first video on TikTok on rights” against a “right that has always used benaltrism, ‘there is much more to do'” on these issues ..
Among the politicians who landed today on TikTok also the governor Giovanni Toti who in a video speaks to young people from his office signing himself ‘TikTotik’: “it is always open for you: here it is”. Meanwhile, there are also those who choose to avoid social media: “Hi guys, here I am. Vote for me because I will NOT use TikTok in the election campaign”, writes the Dem Matteo Orfini on Twitter. Only after 25 September will it be known if and how much the landing on the social network pays in terms of electoral consensus. For the moment, experts warn: social media is good, but instructions for use are needed. The landing of almost all political leaders on TikTok – observes Antonio Preiti, director of Sociometrica – provides them with a “phenomenal” channel of communication with young people, but this social network requires “its own language, made up of speed, rhythm, irony and music “.CopyAMP code