Agricultural production represents a strength of Sicily and an important asset for food and wine tourism: Sicily boasts 40 certified agri-food productions (Dop, Igp and Stg) in and is preceded only by Emilia Romagna and in Italy it is on a par with The region Veneto. As far as regional viticulture is concerned, there are almost 13 thousand companies active in the sector, a number less than only in Veneto. Strong is the orientation towards organic in Sicily: over 30 thousand hectares dedicated (national record) and 157 organic wineries. This propensity towards organic farming is also found in the regional production of oil: almost 40 thousand hectares of surface and 251 organic oil mills (third place in Italy). Sicily was in 2021 one of the most booked regions (fifth position) for food and wine experiences by TripAdvisor users. Street food is the most popular proposal. These are some of the data contained in the Report on Italian Food and Wine Tourism which was presented today by Roberta Garibaldi, CEO of Enit, in San Vito Lo Capo on the occasion of the Forum of Economics Tourism & Food and Wine, organized by UniCredit and which inaugurated the twenty-fifth edition of Cous Cous Fest.
«UniCredit – underlines Salvatore Malandrino, Head of the Sicily Region of UniCredit Italy – has already started the Made4Italy program since 2019 to support the synergies between tourism and Italian agri-food. In recent months we wanted to renew our commitment by launching the second edition of the Program and making available a new ceiling of 5 billion for the three-year period 2022-2024, in order to support the companies of the two sectors and enhance the attractiveness of the territories, with focus on supporting the sustainable and digital transition. In recent days, UniCredit, the first bank in Italy, joined the Agreement between the Ministry of Tourism, CDP and ABI for the granting of subsidized loans, for 1.4 billion, to tourism companies from the Revolving Fund for supporting businesses and investments in search. Under the agreement, UniCredit will make loans available to companies in the tourism sector on favorable terms, with a duration of up to 15 years, and will mobilize an additional billion to support investments in line with the aims of the National Recovery and Resilience Plan (Pnrr). . In addition, with the “UniCredit for Italy” Program, we offer our customers concrete and flexible actions capable of making a contribution for a more flexible management of family and business accounts, allowing them to better address the different daily priorities and greater protection. in the face of rising energy costs and inflation ”.
The UniCredit Forum continued with a round table on the theme “Creating an integrated Tourism-Agriculture system: Challenges and Opportunities”, which was moderated by Marcantonio Ruisi, Professor of Company Strategies and Policies at the University of Palermo, and which was attended by Marcello Orlando, CEO Feedback, Salvatore Li Petri, Business Development Manager Cantine Ermes, Vittorio Messina, national president of Assoturismo Confesercenti, Antonio Marino, president of Federalberghi Trapani, Simona Olivadese, UniCredit Tourism Contact. The conclusions were drawn up by Riccardo Del Bianco, UniCredit Sicily Corporate Business Manager. Report on Italian Food and Wine Tourism.
The last two years have been of great criticality for the entire tourism sector. The restrictions linked to the Covid-19 pandemic and the consequent economic crisis have caused considerable damage to the sector, while at the same time bringing out new and difficult challenges that all professionals have been called to face. The same consumption dynamics have changed. Today the traveler is more demanding, active, pays particular attention to safety and sustainability. The 2021 edition of the “Report on Enogastronomic Tourism” wanted to deepen the new demands and needs of Italian tourists. The interest in traveling food and wine has grown, expanding to new, more engaging, innovative and green ways and experiences. The wealth of our country, which boasts a diversified heritage of products, identities, cultures and landscapes, can allow Italy to become a leader in food and wine tourism in the coming years. And stimulate, if adequately supported, the recovery of the Italian tourism sector. Because it is capable of combining two of the greatest Italian excellences – tourism and agri-food – generating economic value and new opportunities for destinations..
This year the Report wanted to focus attention on the food and wine offer of our country, returning an updated photograph of the individual components both at a European level – with a comparison with our main competitors – and at a regional level. This work returns up-to-date statistical data on consistency and positioning, from excellent productions to the restaurant offer, from agritourisms to museums of taste, passing through production companies and the Wine and Flavors Roads.CopyAMP code
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