Agreement made. Between Confimi Industria Piemonte and Wurth. “The project presented and approved, will have the purpose of creating and maintaining professionalized courses in the field of craftsmanship for subjects subjected to the prison regime”. An important step for Confimi Industria Piemonte which continues on its ethical and productive path of ascent. The President of Confimi Industria Piemonte, Hella Soraya Zanetti Colleoni declares: “Bringing culture and education within prisons among women and young people who need to rehabilitate, represents a small and great tool for implementing the Constitution and the principle of re-education to which it is inspired by “. A program that emphasizes the opportunity, for prisoners, work makes the difference, it makes everything more vital, especially if managed by entrepreneurial subjects capable of offering real work. The representatives of Wurth Loris Carbonetti National Key Account and the Sales manager Capone Giuseppe also underlined the importance of this initiative and how much it is in line with their company philosophy. Carbonetti himself states “We are happy with this project, in Würth, we have always been committed to promoting the enhancement of training courses for young people and vulnerable people”. A project that confirms a positive change for future realities, considering that, once upon a time, companies and large corporations aimed solely and exclusively at selling their product, at the so-called “positioning”. Marketing and communication, through advertising campaigns, were malleable for the sole purpose of talking about a product, its value and its benefits. The reputation of the brands was measurable in terms of direct relationship with their products, their effectiveness in the hearts of consumers. A system regime until some time ago, while today we are talking about change. Companies are much more sensitive and attentive in marrying a project that is in line with a social and ethical goal.