Brumbrum restarts: this is who Aramis is, the group controlled by Stellantis, which has given the brand back to the Italian used car e-commerce
Brumbrum is officially online: reopens the used car e-commerce restored in the Reggio Emilia factory. After the Cazoo chapter, Brumbrum’s activities restart with the Aramis group controlled by Stellantis. Here are all the news.
BRUMBRUM, FROM OPERATION CAZOO TO REOPENING WITH STELLANTIS
In January 2022 the British company Cazoo acquired Brumbrum, integrating its processes and teams with the Italian e-commerce. Just a few months later, following a strategic review of its international operations, Cazoo announced its withdrawal from mainland Europe to focus on the UK. The exit from the Italian market led to the sale of Brumbrum to Aramis Group in October 2022. Aramis Group of which Stellantis is the majority shareholder, took the opportunity to extend its presence in Italy, a market strategic in Europe worth 20 billion euros of annual transactions.
THE RECONDITIONED USED CAR PLANT OF BRUMBRUM STARTS AGAIN
For those who don’t know Brumbrumlaunched in 2016 the first used car e-commerce channel, restored and certified for individuals. We have already told you how used cars are restored by Brumbrum in the Reggio Emilia plant. The plant covers 50,000 square meters and has the potential to recondition more than 15,000 vehicles a year, according to the company. In its last year of operation, data reported by an official press release, Brumbrum has sold around 1,600 used vehicles online with revenues of around 30 million euros.
ARAMIS (STELLANTIS): WHO IS THE GROUP THAT BUYED BRUMBRUM
With Aramis being part of Stellantis, Brumbrum got back the original brand, which had been replaced by the Cazoo operation, and after a few months of reorganization it reopened its doors. Aramis Group operates at European level in the same sector: online B2C used car sales in 6 countries. With an annual turnover of almost 2 billion euros – data declared by the company – Aramis Group sells more than 90,000 B2C vehicles and has almost 80 million visitors across all its digital platforms. The Group employs nearly 2,400 people and has 8 reconditioning centres on an industrial scale in Europe..