Two weeks after the start of the sales, the businesses in the trade register a moderate trend in end-of-season sales, which will continue until 5 March.
The offer of discounted products is wide and there are many opportunities for consumers to get good deals.
It’s an important opportunity for bargain-hunting consumers and an answer for merchants looking for revenue recovery.
While awaiting the evolution of the situation, it is interesting to look at the latest available data from the economic survey carried out by the Chambers of Commerce and Unioncamere Emilia-Romagna and relating to the third quarter of 2022, in which sales at current prices of fixed-location retail establishments of Emilia-Romagna increased again (+1.3 per cent), albeit at half the pace compared to the previous three months. However, this limited increase allowed the full recovery of the sales level in the same quarter of 2019, exceeding by 1.0 percent.
The overall trend
The diffusion among companies of the sector of the current positive trend remained wide, even if it was slightly lower as it emerged from the opinions of the companies. The share of companies with sales up compared to the same quarter of the previous year fell by two points to 44.7 per cent, and the weight of companies that had sales lower than those of the same quarter of last year rose again significantly more contained (one and a half points) and reached 29.6 per cent. The balance between the shares of companies that recorded a tendential increase or decrease in sales therefore worsened slightly, falling to +15.1 points, remaining however largely positive.
Types of retail: hypermarkets, superstores and department stores
The slowdown in the pace of sales recovery during the July-September quarter was not uniformly intense, did not involve all types of trade examined and growth was driven by the sales boom of hypermarkets, supermarkets and department stores.
Sales of the specialized food sector increased by only 0.6 percent compared to the same quarter of 2021, weighed down by the inflationary dynamic..
Conversely, specialized non-food retail remained almost unchanged (+0.1 per cent).CopyAMP code
Therefore, the recovery phase of deferred consumption during the pandemic seems to have ended.
Among the types of non-food retail examined, sales of clothing and accessories decreased compared to the same quarter of 2021 (-2.6 percent).
Due to the cumulative effects of the pandemic, the recovery in inflation and changes in consumer behavior, sales in the quarter were 13.7 percent lower than in the third quarter of 2019.
Sales of household products and appliances also suffered a slowdown in the pace of growth, which also continued albeit more contained (+1.6 per cent) compared to the same quarter of 2021. Current sales were higher than those for the same quarter of 2019 by 5.5 percent.
Finally, overall, the pace of the trend recovery of sales of other non-food products also decreased in the quarter (+0.9 per cent)
Leaving aside specialized retail, it was hypermarkets, super and department stores that drove the overall recovery in consumption in the third quarter of 2022, taking advantage of consumers’ greater attention to convenience in the face of the notable acceleration of inflation and marked a decisive tendential recovery of sales (+5.3 per cent). Thanks also to the ability to manage openings and make home deliveries during the pandemic and changes in consumer behavior, the current sales of these establishments were decidedly higher than those of the same period of 2019 (+10.7 percent ).