Ferrari, the surprise signing arrives: everything changes for the Cavallino

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Very important and unexpected news from Ferrari. The announcement and the signature arrived within a few hours, a sort of change of course established by the Maranello team.

These are days of study, initial strategies and desk work for the Ferrari. The well-known automotive team is starting to prepare for the new season of Formula 1after the disappointments of the past few years.

Ferrari on the track –

In particular that of 2022, given that Ferrari had presented itself at the starting line as one of the favorites and above all had obtained heavy points in the first grand prix last year thanks to a Charles Leclerc initially elusive, then held back by problems and strategies.

Now, with the changes implemented in the paddock, especially the signing of Frederic Vasseur as team principal instead of the criticized Matthias BinottoFerrari will try to build a better and more competitive season in 2023. But the twists and turns in the Maranello team are not over yet.

Ferrari, another official sponsor: it will bring revenues and innovation to the Reds

Just today, Ferrari announced a new and prestigious partnership. La Rossa signed a contract with Harman AutomotiveWhat will be Team Partners of the Formula 1 team from 2023.

Harman and Ferrari together –

A meeting of great value between Ferrari And Harman. For those unfamiliar with it, the latter is a company of advanced electronic technologies, branch of Samsung Electronicsfocused on the customer experience in the automotive field – or rather the optimization of the customer’s sensations in the car – which will work with Ferrari on several areas with the aim of bringing a latest generation in-cab experience to the market.

The speed and agility of the Stable they reflect Harman’s high-performance approach to creating the ultimate in-car experience for everyday drivers.

Benedict VignaCEO of Ferrari, commented on the agreement reached as follows: “The partnership that begins today unites two brands known for their excellence and for their ability to push the boundaries of technology and innovation. We look forward to working with Harman to develop our interior experience concept and offer our customers an unmatched driving experience.”

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All Ferrari sponsors in 2023

Harman Automotive is only the latest of the many prestigious partners that Ferrari has chosen and contacted to create the right alchemy in the team, both from a commercial point of view and from a technical and innovation point of view.

The logo of Harman already appears on the Ferrari website among the official partners of the Italian team which in days will begin to return to the track for the first tests with the SF-21 in view of the new vintage.

The portfolio Ferrari however is rich and golden. From a commercial front partner, such as Rayban, Armani, Estrella or Frecciarossa, to more useful partnerships from a technical-sporting point of view, such as Pirelli (official tire supplier) e Om Automotive which supplies the crucial components in the automotive sector.

The article is in Italian


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