The Rome & Lazio Convention Bureau consolidates, applauds the launch of the Rome DMO and supports Expo 2030

The Rome & Lazio Convention Bureau consolidates, applauds the launch of the Rome DMO and supports Expo 2030
The Rome & Lazio Convention Bureau consolidates, applauds the launch of the Rome DMO and supports Expo 2030
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The Destination Management Organization will be launched by January 2023: the announcement was made by the councilor for tourism, sport and major events of the Municipality of Rome Alessandro Onorato. Expected infrastructure investments for 10 billion euros, with an estimated return on revenues of around 50 billion euros.

By January 2023 the Destination Management Organization (DMO): the announcement was made during the annual meeting of Convention Bureau Rome & Lazioby the councilor for tourism, sport and major events of the Municipality of Rome Honored Alexander.

A piece of news that has received the approval of the President of CBRTeL, Stefano Fiori who added: “2022 marked the return to the same numbers as 2019 in terms of events and congresses: foreign customers are returning, who have already planned for 2023 and 2024, and in particular the Americans who have even prepaid events for 2025 as proof of a full relaunch of our meeting industry. With the DMO, a new season opens in the name of collaboration with local authorities”.

Fiori then traced a brief summary of the CBReL’s activity: from organizational successes such as theIGTM (International Golf Travel Market) last October in Rome, the main golf tourism marketplace with 700 specialized foreign buyers converged on the capital, to successful partnerships with the Lazio Region and Rome Capital, such as the operation in the automotive segment, ‘Lazio on the Road’. Promotion also mentioned by the Councilor for Tourism and Local Authorities of the Lazio Region, Valentina Conrad: “In the 20 months of my mandate, I have aimed to consolidate the synergy between companies and institutions with targeted and shared strategies. Together, we have implemented the measure to relaunch the regional tourist destination ‘More nights, more dreams. + Experience’, providing discounts for places of great tourist interest for young holders of the Lazio Youth Card and, moreover, shared marketing and communication activities in Italy and abroad. We have passed a new law for the reorganization of the tourist system,

And the Councilor for Tourism, Sport and Major Events of the Municipality of Rome also focused on the successful public-private team game, Honored Alexander: “This year, from April to the end of November alone, Rome recorded over 17.5 million visitors, also thanks to major sporting and musical events. As proof of a brand that always boasts a strong appeal and for which, in early 2023, we will finally launch the DMO Rome which, in a small percentage, will also benefit from resources deriving from the tourist tax.” An operational tool that will be able to take advantage of the enhancement of air connectivity at Fiumicino, with new flights to Mexico, India, South Korea highlighted by Raphael PasquiniAdR Marketing Manager (Rome Airports).

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Then there is the challenge of Expo 2030 for which, as highlighted by the plenipotentiary minister, Joseph Scognamiglio: “Infrastructural investments of 10 billion euros are planned, with an estimated return on revenues of around 50 billion euros.”

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The article is in Italian

Italy

Tags: Rome Lazio Convention Bureau consolidates applauds launch Rome DMO supports Expo

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