Gucci Dakota Johnson Jackie 1961, the new face of the bag

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There was no better face to associate with one of the most iconic bags of all time. Gucci chooses Dakota Johnson to play Jackie 1961.

The actress reprises the role of innumerable testimonials that enrich the more than sixty-year history of the bag. None more significant than the iconic interpreter of the famous accessory, renamed in her name: Jacqueline Kennedy.

Gucci Dakota Johnson Jackie 1961, the American actress new testimonial of the iconic bag

Gucci Dakota Johnson Jackie 1961, a meeting of divas

The daughter of Don Johnson And Melanie Griffith masterfully plays his role. Gucci chooses Dakota Johnson for her Jackie 1961 and it is an understanding at first glance. Instantly recognizable thanks to its curved crescent shape and to the characteristic metal piston, the Gucci saddlebag became a favorite of the former First Lady in the 1970s. In fact, there are countless photos of Jackie as she walks confidently through New York with her leather bag following her, images that quickly transformed her into an icon.

Everyone loves the Gucci Jackie bag. Yesterday as today, the stars love to carry one of the most iconic accessories of the history of fashion. For the new campaign that revisits the story of the 1961 Jackie, Dakota Johnson is the protagonist of moments of daily life that express both the sophistication and versatility of the it-bag. From the inspiring muse Jacqueline Kennedy, to the new faces of the brand: a Jackie is forever.

The new Jackie 1961 models

To go buy a bouquet of flowers, as for a lunch out with friends or for a yoga class, the new Jackie 1961 models are designed to meet the lifestyle of all women, adapting to every need and occasion. Made by Glen Luchfordthe video or photos of the new campaign pay homage to origins of the stock exchange. With a beautiful and alluring Dakota Johnson immortalized in different corners of Los Angeles, ltimeless elegance of this design is the absolute protagonist.


Dakota is there modern muse ideal for this contemporary take on a House favourite. The campaign images also documented Mrs. Kennedy Onassis’s love affair with the bag born so many decades ago. Instead of Jackie clutching her passport as she exits the airport, purse tucked under her arm, we find Dakota Johnson en route to the gym carrying the essentials of the contemporary it-girl. Yoga mat, car keys, small bottle of water, plus a new cobalt, blue version of the 1961 Jackie, which dangles on her side.

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Gucci Dakota Johnson Jackie 1961, the American actress new testimonial of the iconic bag

Gucci Dakota Johnson Jackie 1961, the revival of the brand

Over the past few years, rebooting bags with heritage has proven to be a very successful strategy for Gucci. In the summer of 2021, the former creative director Alexander Michael has brought back another beloved accessory from the brand’s archive: Princess Diana’s favorite bamboo top handle bag. The evolution of the 1961 Jackie, meanwhile, has already won over an eclectic mix of celebrity fans, from Cate Blanchett, to the idol of Gen-Z Amandla Stenberg, from Jodie Turner-Smith to Harry Styles. This latest update, chosen by celebrities, incorporates three different sizes: mini, small and medium, in one range of colors and finishesfrom natural grain to patent leather to fine leather.

The article is in Italian

Tags: Gucci Dakota Johnson Jackie face bag

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