“Wonderful fairy tales deserve special narrators. A heartfelt thanks to the journalists who have been able to tell incredible stories, extraordinary people, fascinating lives. It all stems from an encounter with an entrepreneur who wants to make it, alone, without any financial resources, with few cultural tools , but with a talent and a desire to do something that incites him to invent himself, to build a dream, to face an unknown world with courage. And he succeeds. Today he is a winning man, like so many in this fantastic Italy. women? Even more complicated and even more difficult. Wives, mothers, women who fight against prejudices. Pioneers and champions who manage to transform, with their intuitions, markets and needs”. Thus Nicoletta Poli Poggiaroni, creator of the volume project ‘An extra gear. Italian stories of winning entrepreneurs’, by Manila Alfano, Giorgio Gandola and Stefano Zurlo, and published by Wise Society, recounts the themes at the heart of the book.
“Women who passionately dedicate themselves to their projects, while maintaining the commitment of their loved ones and their families -continues Poli Poggiaroni- in a world where, unfortunately, working women are still viewed with prejudice. I have personally experienced the intensity of these emotions, speaking with these entrepreneurs whose eyes sparkle, because as they speak they understand how much they have managed to do with their intelligence and their energy”, he explains again.
“When the going gets tough, it’s time for the tough. I am proud to have been able to carry out a project that had proved full of difficulties. The pandemic, war and worries have affected us a lot, but we have it Done. Crisis or no crisis, let’s continue to dream. And I’m proud to have met these women, concrete, indestructible protagonists who work with their hearts and who have given us feelings such as admiration and the will to win”, she concludes..