Rosso Valentino, book celebrates the iconic color of the maison – Books

Rosso Valentino, book celebrates the iconic color of the maison – Books
Rosso Valentino, book celebrates the iconic color of the maison – Books
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(by Patrizia Vacalebri) (ANSA) – ROME, NOVEMBER 15 – RED VALENTINO – TEXT by CHARLIE PORTER (Assouline, pp. 304, 200 illustrations, 250 euros) – “For the Valentino maison, red is not just a colour. It is an indelible symbol, a logo, an iconic element of the brand, a value. It can be said that Nobody understands red like Valentino”.

In an all-round celebration of the Italian fashion house’s relationship with this color, Valentino Rosso draws on over fifty years of one of the most methodically preserved fashion archives, for an authoritative catalog raisonné that presents over 180 of the most icons of the maison Valentino, from the legendary silk dresses and the Haute Couture creations in chiffon to the “Rockstud” slingbacks in nappa leather and belts with VLogo Signature buckle and antique brass finish. The title of the volume, which traces the various eras of Valentino Garavani up to the current creative director, Pierpaolo Piccioli, illustrates the fashion house’s incomparable bond with one of the most passionate, seductive, powerful and culturally symbolic colors in the world.

It was the late fifties and Valentino Garavani was a young student attracted by the world of fashion. While he was about to attend a show at the Barcelona Opera, he was struck by the red dress of an elegant lady sitting in a box. The intense nuance of color conquered Valentino, convincing him to choose red, the symbolic color of his future brand, founded in 1959. The particular shade of red, incomparable to any other similar color, because it is a mix of coral, lacquer, crimson , geranium, has never ceased to be a symbol of the Valentino brand. That’s why, today it is celebrated with the new volume created in collaboration with the luxury publishing house Assouline. The precious object, entitled Rosso Valentino, narrates the evolution of the iconic red colour: from the roots of the maison to the creative vision of Pierpaolo Piccioli with the conceptual design of its distinctive colour, Valentino Pink PP.

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Charlie Porter is a journalist and editor whose latest book is What Artists Wear. He writes for publications such as the Financial Times, New York Times, Luncheon and iD, and has worked for The Guardian, the UK edition of GQ and Fantastic Man. He was a juror for the Turner Prize, in 2019, the same year he curated the group exhibition Palimpsest at Lismore Castle in Ireland. (HANDLE).